Reality in Advertising, by Rosser Reeves

Marketing Warfare, by Ries and Trout

Scientific Advertising, by Claude Hopkins

Ogilvy on Advertising, by David Ogilvy

Positioning / The New Positioning, by Ries and Trout

The 22 Immutable Laws of Marketing, by Ries and Trout

The 22 Immutable Laws of Branding,
by Al and Laura Reis

Differentiate or Die, by Jack Trout

Selling the Invisible, by Harry Beckwith


Influence: The Psychology of Persuasion, by Robert B. Cialdini, PH.D.

Envisioning Information, by Edward R. Tufte