typical ad for Wharton Executive Education, as
appearing in Fortune,
Forbes, Business Week,
Wall Street Journal, Economist,
Wharton Executive Education seeks to enhance enrollment
for high-end seminars to corporate executives. It faces
stiff competition. Differentiate Wharton from competitors,
and raise the profile of the institution.
A comprehensive strategic commmunications plan, based
on carefully crafted market research and clear objectives.
A series of ads, reinforced with public relations and
collateral materials, supported with internal staffing
to handle the work load.
Helped propel the school to the Number One spot on the
Business Week "Top B-Schools in America" list several
years in a row. For every dollar spent, they received
two dollars in revenue .