A typical ad for Wharton Executive Education, as appearing in Fortune,
Forbes, Business Week,
Wall Street Journal, Economist,
and others.
Problem:
Wharton Executive Education seeks to enhance enrollment for high-end seminars to corporate executives. It faces stiff competition. Differentiate Wharton from competitors, and raise the profile of the institution.

Solution:
A comprehensive strategic commmunications plan, based on carefully crafted market research and clear objectives. A series of ads, reinforced with public relations and collateral materials, supported with internal staffing to handle the work load.

Results:
Helped propel the school to the Number One spot on the Business Week "Top B-Schools in America" list several years in a row. For every dollar spent, they received two dollars in revenue .