Online Press Room helps promote the smooth flow
fast-paced financial news.
One of the world's leading investment companies has a
well-established web presence with a customer-centric
How to take this web-based approach to relationship management
and apply it to the company's dealings with editors and
reporters - without tying up busy in-house web development
A new Online Press Room added to the company's website
is developed around the needs of journalists - with up-to-the-minute
news and information on personal finance issues; public
relations contact information; and background on the company
and its investment philosophies.