Vanguard's Online Press Room helps promote the smooth flow of
fast-paced financial news.
Problem:
One of the world's leading investment companies has a well-established web presence with a customer-centric approach.

How to take this web-based approach to relationship management and apply it to the company's dealings with editors and reporters - without tying up busy in-house web development staff?

Solution:
A new Online Press Room added to the company's website is developed around the needs of journalists - with up-to-the-minute news and information on personal finance issues; public relations contact information; and background on the company and its investment philosophies.