Firm wanted to highlight its true differential of offering expertise and service beyond simply the heat transfer fluids themselves to their industrial prospects across a series of distinct processing market places. Firm wanted to draw viewers to the website or to make calls.

Use full-color, larger size ads in a combination of horizontal and vertical publications to BtoB processing segments. Show people and develop an arresting, information rich print ad. An integrated Marcom effort was started using print as a key element.

The firm reached their highest sales volume ever. While that all may not be directly resulting from the marcom efforts (especially advertising), the web traffic spiked substantially and the ads were tested for readership throughout the year. In one chemical processing publication, this ad came in third best overall in one study. As an ancillary product/service to all markets this was a notable performance.