A fraction-page ad for a small
specialized equipment company,
helps establish brand strength over time through advertising consistency.
Problem:
A small company in multiple markets faces stiff competition in its key market: individual horse owners. How to boost market share cost effectively?

Solution:
Small space ads, consistently placed in key consumer equine publications.

Results:
Over time, greater brand name strength helps the company leapfrog past competitors, and lay the foundation for future growth. Sales grow 300% in four years.